Bryant Jaquez

Stop Talking About Yourself

For starters, Merry Christmas everyone. It’s only a few hours before Christmas Eve in my part of the world so I will keep this short. Brands, stop talking about yourself. It’s annoying! I hear a lot of marketers complain about low engagement rates on Facebook + Instagram (reaching 10% of your fanbase is not good). Self obsessed posts are one of the primary causes. Marketing 101: People don’t care about you, they care about themselves…. That’s who you should be talking about. Talk about your customers, talk about what they want, talk about how you can make their lives better, turn them into the hero… but for the love of pete, please stop talking about yourself. Real World Examples “We’re so stoked to see all of the amazing photos that our community shared this year. You are the most creative people on the planet! So we’re saying peace out✌to 2015 by giving some of our favorite photos of the year #GoProAwards. Did you capture an epic moment? Share with us via the Awards link in our bio.” “@iamdiddy’s #FinnaGetLoose video featuring @Pharrell, directed by Hype Williams is now on #Connect! #PuffDaddyAndTheFamily (link in bio)”... read more

Don’t Walk The Line

As marketer we must constantly ask ourselves, “Are we doing these things to people, or for people?” That is a line that you simply can not allow yourself to cross. -Unknown. read more

The New BETHELMUSIC.COM – A Feat Of Development, Design & Innovation

Today as a team, we launched one of the most significant projects I’ve ever had the privilege of leading. Made possible by the invaluable development of John Burtness (the guy in the middle with the airplane arms). This afternoon we released the new and improved bethelmusic.com ~ Site Credits~ A huge thank you to everyone who helped make this project possible. Practically every person at Bethel Music had a hand in developing this site, and I could take up the rest of this blog post highlighting them all. However, for the sake of time I want to give a shout out to those who spent (no joke) hundreds of hours over the last 4-5 months making this a reality. John Burtness – Lead developer Aaron Shreive – Developer Stephen Hart – Lead designer Sam Claridge – Designer Julie Maw– Copy & Content Kiley Goodpasture – Copy Caleb Zierke – Caleb joined the team about a month ago as an intern and has contributed significantly to the launch of our new site. This website is essentially five sites in one, built around an extremely intelligent database. The database ties together the relationships between songs, albums, artists, songwriters, events, and a beautiful store. Each of those departments could have easily been developed as a stand alone website but they are made more powerful by being tied together. This site is powered by the CMS WordPress but it generates static pages which make it lightweight and fast. Those static pages are being delivered through two separate servers and a CDN. They also use three different cacheing protocols to speed things up. This site is seamlessly responsive & our messaging... read more

110% Lift In Newsletter Subscriptions – All Thanks To A Simple Conversion Heuristic

C = 4m + 3v + 2(i-f) – 2a © This is a formula crafted by one of the world’s greatest marketing minds; Flint McGlaughlin. Alongside his research partners & his team, Flint has run more tests on more webpages than any other person in the world (to the best of my knowledge). Like any good marketer, after learning about this Heuristic, I decided to put it to a test – an A/B test. I gathered my team and together we crafted 15 variations to the already well-performing newsletter headline. Once that list was complete, we crafted one more. This final headline was based entirely on the heuristic listed above. We threw out every rule we knew except for one – “write copy that will fit into the mold of – C = 4m + 3v + 2(i-f) – 2a ©. The results of our test were shocking. The results showed that this headline outperformed the 2nd runner-up by 80%. The headline out-performed the control by 110% and most importantly, we significantly grew our newsletter database. Here is the winning headline – Let’s connect. Join the newsletter and receive monthly updates full of devotionals, behind-the-scenes coverage, testimonies and free downloads. Sign up to instantly get a welcome email with an unreleased spontaneous music moment with Steffany Gretzinger & Amanda Cook.[email field – signup... read more

Level 5 Leaders

Below is a quote from the Harvard Business’ Review’s coverage on the cult-classic “Good To Great.” For those who have not read the book, a level 5 leader is the key to which author Jim Collins credits the transformation of good companies into great companies.Here is a short explanation of what level 5 leadership looks like. Level 5 leaders are a study in duality: modest and willful, shy and fearless. To grasp this concept, consider Abraham Lincoln, who never let his ego get in the way of his ambition to create an enduring great nation. Author Henry Adams called him “a quiet, peaceful, shy figure.” But those who thought Lincoln’s understated manner signaled weakness in the man found themselves terribly mistaken—to the scale of 250,000 Confederate and 360,000 Union lives, including Lincoln’s own. A level 5 leader will embrace the brutal facts. They will sell the mills (Kimberly-Clark), and close restaurants (Walgreens). They will pivot dramatically when needed and they will do these things regardless of the popularity in their decision. A level 5 leader will be found behind the scenes working tirelessly to  empower their teams. We should all  aspire to be level 5... read more

~ Marketing, Conversion Rate Optimization, Growth Strategy + Business Leadership ~